Featured Client Work: Tasteful Girl
What we did:
Created an entire campaign based off of a swimwear collection that was designed by Mother + Daughter duo: Tasteful Girl.
From naming each individual bathing suit & creating personas for each to mimic our target audience, to creating a storyline behind the campaign, we aimed to connect our audience beyond just the comfy fabrics & beautifully designed cuts that define Tasteful Girl’s iconic looks.
Tasteful Girl is a brand that speaks for itself - with unique designs that were customized & hand made to tailor to each individual customer, it was easy to create a story line that any girl could relate to: SELF LOVE BABY.
how it worked:
As someone who’s life was personally changed by Tasteful Girls, I can truly say that how it worked was simply passion, good taste & magic.
We made sure to tease the collection by using Instagram Stories to show our audience the behind-the-scenes footage of how the different suits looked on different body types. This created a hype that carried into our launch.
As launch day approached, we made sure to curate the perfect grid, create a newsletter, upload content to the website, & write copy for each post. A posting schedule was created based on previous analytics & we made sure to create engaging content over various platforms, including an entire Spotify Playlist!